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what happened to viathon bikes

Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Viathon has chosen a RockShox SID RLC with 120mm of travel. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. Good. Don't need. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. Andy T fitted the ShockStop stem and immediately felt the benefits. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. can i return it after thrashing it for a season? He employs six engineers and designers at his Toronto-based studio. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. Hey Waltins: quit coming to aspen and stay in facking arkansas. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Too many highly paid engineers on staff working on "advancements" that most riders never needed. The load is transmitted through four large bearings and a large 19mm chunk of steel. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. Viathon is a start-up carbon bike brand with a difference. what happened to viathon bikes. Also if you make that thing for many years, it further amortizes the investment. Katie Compton. The bikes are clean and simple, classy but without any fanfare. Manufacturing costs vary inversely with manufacturing rate. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. has lg fixed their compressor issues 2020. Viathon riders, like every other bike customer, will need service. Damn. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. The average person is a Walmart shopper, he says. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Who the fuck cares where it came from, so long as it is a good bike. Hopefully they turn over some % of these bikes into more trail advocacy. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. bicycling Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. 2 - You can't buy these bikes at a Walmart. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Dont squint at the pix, the forks face the right way. Schedule a one-on-one call today! At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. according to industry analyst Jay Townley. @roma258: It's not. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. the stigma of owning a bike bought at Walmart. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. Although I 100% agree, I'm sure your comment will be downed by most here. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Or assembled in store by Walmart employees???? And its not as though it was even that expensive to create, at least not in Walmart terms. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. I have noted that we are not the only ones saying this, for what it is worth. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Bike shops could benefit from more riders on more bikes. Your email address will not be published. Its one of the biggest online merchants in the world, No. "With Walmart's reach, we will create an awareness of the brand.". Meanwhile, the Waltons have put Millions? Now on to the final word on this carbon fiber crushed rock roller. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Someone posted an Outside magazine article above that details it. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. Schedule a free call. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. At least they dont come with pegs. I did hear you and Andy mention 2300 on podcast 65. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. @I wonder how many ZX-6rs are produced and sold. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. It's not the products: a three-frame range of MTBs, and gravel and road bikes. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. What's the point? In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. They said it's, basically, a pure XC race bike. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. ''', And indeed they were. But it is building out a platform not just with more and better bikes, but with video and editorial support. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. 1 - Walmart didn't buy Viathon. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. In that sense, Viathon hit the nail on the head.. Maybe. Compare that to a top end World Cup dh bike at around 10-15k. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. All this went down in April and May of this year. Hed been with the online retailer for 10 years. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. Its easier and faster for me to expand our bike offering online than it is to go into stores. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. But the bikes are neither crap nor cheap. we must also look at what it costs to produce in numbers. bicycle Not just kooks either. Who does this serve?! Or at least, hasn't happened yet. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. So this is competing against the Ibis DV9? For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. The impetus for the brand was therefore personal, not corporate. 3G for Ultegra, double the 105 model. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Walmart is the largest retailer for bikes in America by a good margin. Um that copper color scheme on the pre-order bikes is also quite loveleh. 99% of Americans walk into a Walmart store every week. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. 2G for 105, 1.5G for a frame. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. Walmart are best known for their $300-$500 bikes that. The mountain bike is the perfect companion to discover new things off the beaten track. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Certainly Viathon's not to that point yet, but time will tell. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another.

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what happened to viathon bikes