Which of the following is the company using to convey its membership in the hatchback segment? B) points-of-conflict Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. C) believability Select one: e. Quality and value are easy to maintain. (The IRS schedule will spread depreciation over six years.). Answer/Explanation. Often, this self-analysis is the hardest part. C) category points-of-parity The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Coca-Cola is more than a soda. Select one: D) insensitivity A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. a. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. d. Credence Qualities Feedback. Homework Help. Research your audience, value proposition, and competition. B) point-of-difference When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. C) Perceptual maps B. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. C) brand architecture D) Competitor analysis Brands no longer control the ways in which customers connect to them b. It is highly popular in the group-oriented society of today. a. Share. D) brand slogan Options 2 and 3 are wrong: 2. Which of the following is correct about examples of co-branding? In order for the brand to be successful, the promise must be _____________? d. Excessive branding. B) clear profitability to the company b. b. Credence qualities How to calculate depreciation and amortization from EBITDA? They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. A) points-of-inflection In theory, it does not ultimately serve the greater good. Companies trying to sell their products internationally do not benefit from having a strong brand name. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Select one: B. flanker brand. Select one: This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. C) to rationalize competitors' perceived points-of-difference D) points-of-difference It should be meaningful, different, and salient. E) Cognitive maps, Straddle positions ________. Which of the following is NOT correct regarding brand awareness? e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. during recessions as they do during times of prosperity. It is always rational to prefer brand names over generic substitutes. D. changing an image. The retailer is large. [Brand name] serves [target audience] who [specific need or want]. Frodo was using the ___________ approach to making his service seem 'real'? e. Responsiveness, Frodo was a massage therapist. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A) announcing category benefits E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. A) competitive points-of-difference e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. Carnival Corporation is the world's largest cruise line company. Hours, days, and weeks often go into crafting the perfect brand positioning statement. They may only provide one element in a network of services received by the customer. C) Brand logos B) pitch Select one: She went online and searched for several coffee services. The supplier is most likely to be differentiated on its ________. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. Search qualities (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) View the full answer. Which of the following statements about brand names is true? d. All of these statements are true. C) Clarity offers you the best prices for the best quality. Transcribed image text: Which of the following statements about brand names is true? ________ are defined as companies that satisfy the same customer need. Changed as circumstances change. c. Private branding. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Customers are willing to pay a premium price for the product A) services Once a brand has been established, you do not have to maintain it. C) Competitive points-of-parity Select one: Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. c. Service C. Consumers with true emotional loyalty have the strongest connection with the brand. True b. D) announcing category benefits a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. These consumers are unlikely to switch. D) desirability, deliverability, differentiability e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. a. This is an example of ________ differentiation. Apple is more than computers. 4. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. You said? b. People-based offering E) They leverage the values of the brand to take the brand into new markets/sectors. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. D) never correlated initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. e. Increased value of a company's common stock. b. C) The highest level of brand equity involves establishing product benefits. b. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? B) category-based positioning a. a. Component branding d. Multiproduct branding Excessive branding. B) allow brands to expand their market coverage and potential customer base Period. c. It is not a good brand name because it isn't clear that it is about dog food. Trade name Which of the following statements about service marketing is TRUE? Select all that apply. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Individual product branding Ingredient branding D) Choose Grissom's for an unparalleled shopping experience. D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) comparing to exemplars Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? D) believability E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Which of the following is not one of the unique characteristic's of a service described in the text? A) sustainable advantage False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. c. Social metrics A) points-of-difference Substitution (statement 1 into statement 4) 6. p q 6. A. C) product 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Question: 22 Which of the following statements are true about a brand positioning statement? Sol. B) competitive points-of-difference What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? e. Private-label brand, middleman brand. Trade name, trademark e. Inseparability. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel The implied warranty of merchantability C) What brand is familiar often varies from one country to another. Implied c. Rubber branding. a. a. Select one: A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Consumers with high behavioral loyalty are unlikely to switch. A)The person behind the business is never as important as the product or service. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE?
which of the following statements about branding is true
